Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://sleepcomfibeds.co.uk (the “Site”).

Sleep Comfi Beds LTD is committed to protecting your privacy and ensuring that your personal data is handled securely, responsibly, and in compliance with UK GDPR and applicable data protection laws.

1. PERSONAL INFORMATION WE COLLECT

When you visit our Site, we automatically collect certain information about your device to help us improve performance, security, and customer experience.

1.1 Device Information

We automatically collect information about your device, including:

  • Web browser type and version

  • IP address

  • Time zone

  • Device identifiers

  • Cookies stored on your device

As you browse https://sleepcomfibeds.co.uk, we also collect information about:

  • Individual pages or products viewed

  • Search terms used on our website

  • How you interact with the Site

  • Navigation behaviour

This information is referred to as “Device Information.”

1.2 Technologies Used

Device Information is collected using:

  • Cookies – small data files stored on your device to enable website functionality and performance

  • Log files – record actions occurring on the Site such as IP address, browser type, referring pages, and timestamps

  • Tracking pixels and tags – used to understand browsing behaviour and website performance

1.3 Order Information

When you make a purchase or attempt to make a purchase through https://sleepcomfibeds.co.uk, we collect certain personal information, including:

  • Full name

  • Billing address

  • Delivery address

  • Payment information (processed securely by payment providers)

  • Email address

  • Contact telephone number

This information is referred to as “Order Information.”

1.4 Personal Information Definition

In this Privacy Policy, “Personal Information” refers collectively to:

  • Device Information

  • Order Information

2. HOW WE USE YOUR PERSONAL INFORMATION

We use the Personal Information collected for the following purposes:

2.1 Order Fulfilment

  • Processing and confirming customer orders

  • Taking secure payments

  • Arranging delivery and logistics

  • Providing invoices and order confirmations

2.2 Customer Communication

  • Responding to enquiries and customer service requests

  • Providing order updates and delivery notifications

  • Handling warranty, returns, and after-sales support

2.3 Fraud Prevention & Security

  • Screening orders for potential fraud

  • Protecting customers, transactions, and the Site

2.4 Marketing & Promotions

Where permitted, we may use your information to:

  • Send promotional emails or offers

  • Notify you about new products or sales

You can opt out of marketing communications at any time.

2.5 Website Analytics & Improvement

We use Device Information to:

3. SHARING YOUR PERSONAL INFORMATION

We only share Personal Information where necessary and with trusted parties.

3.1 Ecommerce & Payment Processing

Our online store operates on a secure ecommerce platform. Payment details are handled securely and are never stored directly on our servers.

3.2 Service Providers

We may share limited information with service providers who assist us with:

  • Order fulfilment

  • Delivery services

  • Website hosting and maintenance

These providers are contractually obligated to protect your information.

3.3 Legal Compliance

We may disclose Personal Information where required to:

  • Comply with legal obligations

  • Respond to lawful requests

  • Protect our legal rights

4. BEHAVIOURAL ADVERTISING

We may use Personal Information to display relevant advertisements or promotions related to our products on https://sleepcomfibeds.co.uk.

You can manage advertising preferences through your browser or device settings.

5. DO NOT TRACK

Please note that https://sleepcomfibeds.co.uk does not change data collection practices when a “Do Not Track” signal is received from your browser.

6. YOUR DATA PROTECTION RIGHTS

If you are a UK or EU resident, you have the right to:

  • Access the personal data we hold about you

  • Request corrections to inaccurate data

  • Request deletion of your data

  • Restrict or object to processing

  • Request data portability

To exercise these rights, contact us using the details below.

7. INTERNATIONAL DATA TRANSFERS

Your information may be transferred outside the UK or EEA for processing. Where this occurs, appropriate safeguards are applied to protect your data.

8. DATA RETENTION

We retain Order Information for record-keeping and legal purposes unless and until you request its deletion.

9. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted on https://sleepcomfibeds.co.uk.

10. MINORS

Our Site is not intended for individuals under the age of 18.

11. CONTACT US

For questions, complaints, or data requests, contact:

Sleep Comfi Beds LTD
📧 Email: sleepcomfibedltd@gmail.com
📞 Phone / WhatsApp: +44 7383 337486
🌐 Website: https://sleepcomfibeds.co.uk

12. COMPANY INFORMATION

Company Name: Sleep Comfi Beds LTD
Company Number (CRN): 15874898
Registered Office Address:
252 Wheelwright Road
Birmingham
United Kingdom
B24 8DJ